AI media production
Leather chair film — El Masrya Office Furniture
A product film generated end to end, built around the leather's texture and the detail an ordinary camera loses. No location and no crew.
0:16
of film, with no location and no crew
- Client
- El Masrya Office Furniture
- Type of work
- Product film
- Formats and length
- 9:16 · 0:16

In short
01
The challenge
- The leather's texture and its fine detail are what sell the chair, and they are the hardest thing to shoot.
02
What we did
- A model sheet settling how the product looks before any scene, with revisions open there.
- A shooting board with every shot in sequence before production starts.
03
What came of it
- A product film from 10,000 EGP against a shoot day that can reach 50,000.
- A change stays a change, not another shoot day.
The output
The films

9:16 · 0:16 — play it on Vimeo from the link above
Cost
Against a shoot day with its crew and kit
Compared with the real alternative, not with nothing.
- One product filmThisfrom 10,000 EGPA shoot dayup to 50,000 EGP
Usage rights
Usage rights transfer to the client in full on final payment.
Outcome
The outcome
0:16
Length of the film
The final cut, on Vimeo
Work like this starts with a call about where you actually are
If this is close to what you need, the AI media production page carries the whole method: what you receive, and the number the work answers to.




















