About us

A digital marketing agency in Cairo, and we start with the problem.

Before we talk about a service, we find out what you sell, who buys from you, and what is standing in the way. Those answers decide where to start, and sometimes they show that what you need is simpler than you thought.

Tell us about your work See the work

What is on this page

Shared interestWhat earns us money is your business growing, not you buying
Your rightsWhat is yours from day one
Your fieldAnd if yours is a field we have not worked in?
The first callHalf an hour, and you leave with something even if we never work together
Not for everyoneThere are cases where we say no on the first call

Shared interest

What earns us money is your business growing, not you buying

Any agency will tell you where your problem is. Look first at what they sell.

An agency that only does SEO will diagnose your problem as SEO. One that only runs ads will tell you the budget is too small. Not because they are lying to you, but because it is the only tool in their hands.

We work across SEO, paid ads, social, websites, and video. So when we look at your business and find the problem is not the thing you came asking for, saying so costs us nothing.

The question we get most is whether to start with ads or with SEO. The honest answer is often that it is neither yet, and that something cheaper and faster has to be fixed before either of them earns its budget.

This is not generosity. An agency lives on the clients who stay, and clients stay when the work is working. So when we tell you to wait, or to start somewhere else, that is our interest too.

Your rights

What is yours from day one

The domain and the accounts are in your name from the day they are created. An agency holding your accounts does not have to convince you of anything, because leaving costs you time and work. With the accounts in your name, we are the ones who have to show a reason to continue, every month.

One number, agreed before we start. A dashboard with a lot of numbers will always have one that moved, and that is not measurement. We agree on a number that has something to do with your business, and if it does not move, the report says so.

One person holds your account from start to finish. You will not meet somebody new each time and have to explain your business again. Your account manager knows your work and knows what was agreed, and is accountable to you for it. That costs us an extra person on every account, when it would have been far cheaper to let whoever is free answer.

You see the work as it goes, not at the end. Two months of work and a reveal at the end is far easier for us: no pauses, no stepping back. But by then you are seeing it too late to change it. So we stop at every stage and hear you while it can still be acted on, even when that costs us a step backwards.

Your field

And if yours is a field we have not worked in?

We say so on the same call, not a month in.

We have worked in fields with very little in common: clinics, agrochemicals, industrial machinery, international freight, restaurants, and companies selling to other companies.

What carries across is not knowledge of the field itself, it is the questions: who exactly buys, what stops them before they decide, and where the money stalls on the way.

But there are fields where the knowledge is half the job. If yours is one of those and we have not worked in it, we tell you, and you decide knowing that.

The first call

Half an hour, and you leave with something even if we never work together

It is not a pitch, and we ask more than we talk.

We ask what you sell, who buys it, what you have already tried and what happened.

And we look at what you are running now, your site or your accounts or your campaigns, and give you a straight opinion on it. Sometimes that opinion is that nothing urgent needs doing.

If we turn out to be a fit, you get a written price with each part costed on its own, and there is no commitment until you approve it.

And if you decide to act on what we said yourself, or with someone else, that is your right, and what we told you stays with you.

Not for everyone

There are cases where we say no on the first call

And we say it early, not after you have paid.

If you want first place on Google within a month. It does not exist, nobody can promise it, and anyone who does is selling you something else.

If you need someone to carry out instructions without asking. We ask a lot at the start, and that looks slow until the work begins.

If you are not willing to give us access to your accounts and your real figures: selling price, cost, and margin. Without those, anything said about return is a guess, and we do not work on guesses.

And if what you need is outside what we do. We tell you on the same call that it is not ours, rather than taking the work and learning at your expense.

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