Our work
Work you can open and check yourself
Every project here has a page saying how it was built, the number it answered to, and where that number came from.
TACT
Egyptian-made interactive screen: The campaign focused on it being made here, and that's what made the difference.
See the work
rawa
A plant-based drinks brand. The whole campaign was built on one assumed challenge: who said milk has to come from a cow?
See the work
Dr. Ghada Yousry, Pediatric Eye Medicine and Surgery
A campaign about kids who face bullying because of strabismus, in their own voice: I don't want to go to school. Not a single word about the surgery.
See the work
Premium Beauty
Posts for a skincare brand: Every post starts from the customer's results, not from the product name.
See the work
Tariq Al-Shifa Center for Psychiatry and Addiction Treatment
The campaign was written in the voice of the parents, not the clinic: Mom, I'm not weak, I'm sick and I need treatment.
See the work
Elmasrya Office Furniture
Every post sells a benefit, not a product: the chair has become six hours of comfort, and the desk has become a reflection of your personality.
See the work
30,000 followers, and 51 clicks in four months
The page was not empty: 30.9k followers, and a reach of just 8,294 across four months. The audience was there; the platform was delivering nothing to it.
Rahal · E-commerce Store
An Egyptian clothing brand selling online to a market that pays on delivery and asks on WhatsApp. The store was built around that buying behaviour rather than around an imported storefront template: cash on delivery, inspection before payment, 14-day returns, and a named courier, in complete Arabic and English versions.
Open the project
AgencyKit · SaaS Product Website
A subscription SaaS product whose purchase decision is made through search and comparison rather than a sales call. The site was built as a complete acquisition engine: Feature pages, comparisons, free tools and a content library, each catching a different search intent and each ending at the same free trial.
Open the project
DDP Egypt · B2B Corporate Website
A freight forwarder and customs broker in Egypt whose customer is a logistics manager in another country who will never visit the office. The site is not an introduction to the company. It is the only evidence that the company exists, is serious, and can carry their shipment: eight services explained in English across fifteen pages.
Open the project
Dr Ghada Yosry · Medical Practice Platform
A strabismus surgeon treating adults and children. The narrowness of the speciality is the asset, and the site was built on it: twelve forms of the condition each with a full page, booking fixed on every screen, and two clinics in two governorates with entirely different schedules.
Open the project
Dar El Jamal · Healthcare Platform
One centre holding three unrelated specialities (cosmetic surgery, dentistry and weight-loss surgery) and a patient who arrives for exactly one. Built as 22 service pages, each findable, persuasive and bookable on its own without passing through the other two.
Open the project
Bravo Agrochemicals · Product Catalogue & Content Hub
Twenty-five products across four categories, and an agronomy library written to the season. The audience are farmers arriving on a mid-range phone over a thin connection, searching by the problem rather than the product name, and those two facts shaped every decision on the build.
Open the project
Top Laser · Industrial B2B Catalogue
A CNC and laser machinery supplier selling into Egypt, Saudi Arabia and the UAE. 132 models carrying their full technical specifications across six industrial sectors, in Arabic and English, for a buyer who compares for weeks before spending.
Open the project
Tareq El Shifa · Healthcare & Content Platform
Families do not search for addiction treatment. They search by the name of the substance. So the site was built from search inwards: 24 programme and treatment pages, each on a URL matching the question that was typed, and a number that answers in the shell of every page.
Open the project
Interact Labs · Product & Commerce Platform
TACT is a device that turns any projection surface into an interactive one, in a category most buyers have never heard of. So the site has to do three different jobs at once: explain, sell, and distribute the software and its applications, across two complete Arabic and English versions.
Open the project
Tareq Elshifa Center
A narrative campaign with characters and scenes, and that's the hardest type in generative production.
See the work
Lenok Screen
Tech product: Fully controllable lighting and shadows without a studio.
See the work
V7
A drink commercial in a real location, no traveling or renting a location.
See the work
rawa روى
Macro shots of ingredients while they're moving, filming them takes a day and some equipment.
See the work
Frita
Food ad: Movements and saturated colors, and that's the hardest thing to imagine.
See the work
Elmasryafor Office Furniture
A product ad that focuses on the texture of the skin and the details that the camera misses.
See the work
