Paid advertising

1,532,861 EGP in purchases across 19 days

A Meta account for a business three months old. The window is 19 days, not a full month, and the figures are exactly as Meta calculates them.

1,532,861 EGP

in purchase revenue across 19 days

Client: Withheld by agreement with the client
Platforms: Meta
Period: 1–19 June 2024

Purchase revenue1,532,861.04 EGP
Average ROAS across the ads40.61
Window1–19 June 2024
Age of the business3 months

The challenge

A business three months old, with no account history to build on.

What we did

The pixel and its events set up before a pound was spent.
Orders as the objective, measured on cost per order rather than on reach.

What came of it

1,532,861.04 EGP in purchase revenue across 19 days.
An average ROAS of 40.61, as Meta calculates it.

The diagnosis

Which step the money was stopping at

Before raising a budget or killing a campaign, you have to know exactly where the leak is.

Measurement, before a pound was spent

The pixel and its events are set up and verified before a pound is spent
Any figure quoted before that is set up is wrong, not merely less accurate

Any figure quoted before this is set up is wrong, not merely less accurate.

The ledger

Spend and return, on one panel

Purchase revenue
1,532,861.04 EGP
Average ROAS across the ads
40.61
Window
1–19 June 2024
Age of the business
3 months

Shots from the board

Meta Ads Manager · 1–19 June 2024: total purchase revenue 1,532,861.04 EGP · average ROAS 40.61

Outcome

The outcome

The ROAS in the screenshot is labelled Average, which means it is the mean across the ads and not total revenue over total spend. We say so because it is the only way to compare our figure with anyone else's on the same basis — the two numbers are different and each is read differently.

Account names are withheld under our agreements with clients, and the detail rows are obscured so their campaign structure is not exposed. The totals and the dates are as they stand.