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It depends on the type of scene. Inanimate products, food, macro, and abstract imagery have become convincing enough that most people cannot tell, and every piece of work above is that kind, so judge for yourself. Human faces in close, sustained shots remain harder, and we say so before we start. One thing worth knowing: audiences no longer treat this as a flaw. An ad with a good idea works whether it was filmed or generated, and an ad with no idea fails either way.
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It varies by case, but the practical comparison runs like this. A shoot day needs a crew, gear, a location, a food stylist if there is food, and scheduling around everyone's calendar, and any reshoot means a second day at full cost. AI removes those line items and puts the cost into time and revisions instead. The biggest difference is not the price though, it is the edit: a second version in a different colour, a different offer, or a different size is a revision rather than a reshoot. That flexibility is what saves the most over a year.
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We work from real photographs of your product as reference and confirm the details with you at the shooting board stage, before anything moves: colour, texture, logo, proportions. For simple and mid-complexity products the accuracy is very high. For products with fine print on the packaging or precise mechanical detail, we tell you at the brief that it will take more passes, and we often propose a hybrid: photograph the product once and composite it into a generated scene. That gives you photographic accuracy with AI flexibility.
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Final delivery within 10 days of the deposit landing, and that is the figure written into the quote. Those days cover the brief, the model sheet, the shooting board, and then production. Narrative campaigns with characters and many scenes take longer, and the quote states the period up front. The thing that delays projects is rarely the production, it is the approvals: the clock starts at the deposit and pauses every time we are waiting on you. If the shooting board sits for a week, the project moves a week.
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Yes. Full usage rights transfer to you on final payment, to use anywhere and for as long as you like, with no need to come back to us. We deliver in the agreed ratios (9:16, 1:1, 16:9) because every platform has its own, and a single version cropped for all of them loses half the frame. Working files and intermediate projects stay with us for future reference, and you can request them.
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Revisions are open at two stages: the model sheet (how the model and the product look) and the shooting board (the shots and their order). Through both we revise with you until you are satisfied, and nothing proceeds without your written approval. Approving the shooting board is what starts production, and from there the work is executed exactly as approved, with any change quoted as new work. The reason is not rigidity: production itself takes time and resources that are committed against your approval, and changing a shot after it has been produced means running the stage again. So we concentrate revisions where they are free and fast.
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Four things. Real photographs of your product from several angles in decent light, since that is our reference for accuracy. Your brand assets: logo, colours, typefaces. Clarity on the message: who this ad is speaking to and what you want them to do after seeing it. And one person on your side who can approve the script, because scattered approvals are the single biggest source of delay.
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A product film starts at 10,000 EGP and reaches 15,000 by length, shot count, and the ratios you need. Several films made together bring the per-film price down. Narrative campaigns with characters and many scenes are priced differently and the quote states it. Payment is 50% up front to begin and 50% on delivery. And worth saying plainly: this is not cheap in absolute terms, and someone will do it for less. What we compare it against is that getting the same shot with a camera needs a studio, a photographer, a lighting crew, a food stylist if the product is food, and a full day of your own time, which can reach 50,000 EGP for a single film.