Social media
30,000 followers, and 51 clicks in four months
The page was not empty: 30.9k followers, and a reach of just 8,294 across four months. The audience was there; the platform was delivering nothing to it.
7,000
link clicks
51
- Client
- Withheld by agreement with the client
- Sector
- E-commerce
- Period
- Jan 2024 – 15 Aug 2024
In short
01
The challenge
- 30.9k followers, and a reach of 8,294 across four months — down 99.1%.
- Engagement of 70 and 51 clicks across four whole months.
02
What we did
- Content built to reach people who ask, not to collect engagement.
- A report that separates organic reach from paid, explicitly.
03
What came of it
- Link clicks from 51 to 7,000.
- Organic reach from 8,294 to 18,371, with 698,866 paid.
Reach
The figures, with organic split from paid
The screenshots come straight from Meta Business Suite. The reach breakdown is visible in both, and we read it out loud rather than walking past it: most of the reach afterwards was paid, and organic moved from 8,000 to 18,371.
Hiding that split hands you a large number without telling you where it came from.
January to April 2024: reach 8,294 (down 99.1%) · engagement 70 · link clicks 51 · 30.9k followers 
May to 15 August 2024: reach 709,739 — 698,866 paid and 18,371 organic · link clicks 7,000
Outcome
The outcome
7,000
Link clicks
Meta Business Suite · was 51
18,371
Organic reach
Meta Business Suite · was 8,294
Work like this starts with a call about where you actually are
If this is close to what you need, the Social media page carries the whole method: what you receive, and the number the work answers to.
